A video pitch can be an inventor’s most powerful presentation tool. When done properly, videos comprehensively portray concepts to audiences better than a sketch or feature set ever could. However, a few production missteps can distract from a good product idea, leaving viewers confused and closed-minded. Here are 6 easy tips to help you nail your next video pitch.
Use a Phone or a Laptop:
Streaming services are built for showing videos landscape style, so to get the most out of your efforts, film your pitch horizontally. There’s actually a lot of literature to support this.
Find a Quiet Place:
The audience should be 100% focused on you and your invention — not your cat, toddler or washing machine making a racket in the background.
Leave nothing open to interpretation. Spotlight a sketch, proof of concept, or working prototype to ensure maximum audience comprehension.
Stay on Topic:
Briefly introducing yourself is fine, but stay focused. Identify the problem you’re trying to solve, and explain how your product uniquely works/would work to solve that problem.
Do Multiple Takes:
Ain’t no shame in perfecting your game.
Follow the steps above and you’ll be sure to churn out a stellar video pitch. Want more? Here are a few pro tips from our video team:
Minimize the use of text
Steer clear of animation software as it distracts from, rather than adds to, your presentation (Powtoons, Voki, WeVideo, etc.)
Preview it to friends and family and ask for honest feedback
Make sure you film in a well-lit location — natural light is always best!
Use multiple angles to show off prototypes or products
Use your imagination and keep it fun
Consider storyboarding to help keep your pitch on track